Remember years ago when people saw the Gatorade coolers on the sidelines of every major sporting event? Vitamin Water has taken over those sidelines for a hefty price I’m sure.  I did notice while watching a few Elite Eight games that the Vitamin Water coolers were behind the bench of each team.  The neat part was that when CBS switched to a different game, the coolers were a different color.  Great marketing but dumb at the same time.  If Vitamin Water really had their act together, they would have coordinated the coolers to match the team colors.

Personally, I do not like the way the stuff tastes.  It is like Kool-Aid without sugar and just tastes bland.  Gatorade still is better tasting than Vitamin Water.

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